Coles have cemented themselves as progressive and woke by introducing 10 days of paid leave for people who want to appropriate the opposite sex. Chair of the Coles Pride Steering Committee David Brewster said the announcement will be welcome news for the more than 900 team members who identify as transgender or gender diverse. “We need to have proper policy and education in this area so there is clear guidance around taking leave for this important transition in their life,” he said. Transitioning includes picking a new name and pronouns, changing the costume they wear each day according to stereotypes and likely becoming a daily drug user to maintain the charade of being the opposite sex. Some even undergo surgery, but no one can actually change their sex as it is written on every cell in their body.
Coles have also signed up to support the Pride Cup. Pride Cup Australia CEO James Lolicato said that Pride Cup Australia works across all levels of sporting organisations from national leagues to local community clubs. “We are so delighted that Coles is supporting our organisation because as part of our partnership, Coles will help Pride Cup Australia expand their reach to over 750 clubs annually across Australia, by 2025.” Binary spokeswoman Kirralie Smith said “So not only are Coles enabling people to appropriate the opposite sex, they will also support the oppression of women and girls in sport by supporting males who appropriate womanhood, creating an unfair playing field and allowing males into female change-rooms. Well done Coles, so very woke of you.”
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