Several well-known television stations are refusing to air a pro-life ad that emphasizes the value of life in the womb, deeming the content “controversial.” CBS, CMT, and the Hallmark channels will not show a 30-second spot from the Susan B. Anthony (SBA) List just released. The advertisement is part of the group’s $2 million campaign “highlighting the humanity of unborn children as the U.S. Supreme Court prepares to hear a landmark abortion case.” CBS explained that “Issue-oriented advertisements that are designed for the purpose of presenting views or influencing legislation on issues that are controversial by general public consensus are unacceptable,” CBS wrote. An official with CMT, originally launched as Country Music Television, offered a similar response but indicated that it would be “unacceptable” to air such a disputable ad.
“Ads which present views or influence legislation on issues that are controversial by general public consensus are unacceptable,” CMT wrote in an email. And Crown Media, which owns Hallmark, said that they could not endorse the ad because it would impact the enjoyable experience Hallmark strives to give viewers. The ad campaign follows an announcement that the Supreme Court will hear an appeal from the state of Mississippi, which is seeking to ban abortions after 15 weeks of pregnancy. The ad, paid for by the SBA List Education Fund, “doesn’t issue any calls to action or attack any candidate or politician,” the group said. The pro-life group added, “It simply praises the modern miracles of medicine which have increased opportunities for every generation in the last 50 years, except for the unborn because the U.S. allows abortion-on-demand through till birth.”
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