The latest television and internet ratings reveal Nickelodeon’s efforts to promote the LGBTQ agenda to children may be backfiring as the cable network has reportedly lost two-thirds of its audience in the last four years. Why? Some entertainment writers are saying a lot of parents don’t think it’s so great. The Nickelodeon cable network has seen a major decline in viewers since it began overtly pushing the LGBTQ agenda to its young viewers: “Since July of 2017, Nickelodeon’s viewership has dropped from 1.3 million average viewers per week to a June 2021 average of only 372,000.” “That is catastrophically bad for the cable channel.” The catch here is that it is that bad and perhaps worse, simply because Nickelodeon seems to be the primary driving force behind new subscribers to Paramount.
It’s easy to see why Nickelodean is leaning so heavily into older content. Hoping to capitalize on what once worked, the company has resurrected Rugrats and iCarly to try to bring nostalgic fans back. But there are signs that Nickelodean has not learned any lessons and is retrofitting these old shows with the same principles that have resulted in its huge loss in ratings. Megan Basham, writing for The Daily Wire noted: “This is particularly bad news for parent company ViacomCBS, which has been attempting to bulk up its streaming service, Paramount+, by adding several hundred hours of Nickelodeon programming to the platform’s library.” Ratings are the life-blood in the television business. The more eyes watching a network’s show the more the network can charge advertisers and make more profit. If the ratings go down, revenue goes down.
While many parents aren’t happy with the LGBTQ agenda at Nickelodeon, there is another factor in the plunge in viewers. Variety reports viewership for kids networks was down overall for 2020. “The steady decline of all kids networks went on overdrive this year, with Disney Channel (-33%), Nickelodeon (-32%), Cartoon Network (-29%), Nick Jr. (-17%), Disney Junior (-27%), Nicktoons (-42%), TeenNick (-35%) all down.” Still, as CBN News has previously reported, it does coincide with Nickelodeon increasing its efforts in recent years to indoctrinate young children with LGBTQ identities and issues, while Disney and Cartoon Network have done the same. During last summer’s June LGBTQ Pride Month, Nickelodeon and the Disney Channel aired on-air promos for the first time supporting the LGBTQ agenda to their audiences of children.
Comments about the networks’ on-air promotion on social media were mixed, ranging from outright approval to others saying “no more Nickelodeon” in their house. Also last summer, Nickelodeon tweeted a picture of Spongebob Squarepants celebrating Pride Month, leaving many wondering if the beloved character is supposed to be part of the LGBTQ community. Most recently, Nickelodeon announced it had cast its first openly transgender teenage actor to be featured in a live-action kids’ series. Sasha Cohen, 13, who was born female but now identifies as male, will appear in episodes of “Danger Force,” according to Variety. Michael D. Cohen, no relation, co-wrote and directed this episode. The announcement about “Danger Force” comes just weeks after Disney announced it is revamping its 20-year-old animated series “The Proud Family.”
The rebooted show, “The Proud Family: Louder and Prouder”, will centre on two multiethnic, gay dads and their adopted teenager daughter, who is a racial activist. This past February, the network promoted LGBTQ pride to pre-schoolers with its educational show “Blue’s Clues & You.” The animated adventure series, which is a reboot of the popular “Blue’s Clues” show, featured a shocking twist during an A-B-C song that was uploaded to YouTube. As each letter of the alphabet is highlighted in the song, the beloved dog Blue bounces from page to page of a book teaching children what each one stands for. “P is full of Pride” Blue sings, while multiple flags representing the LGBTQ community are displayed including the transgender, pansexual, intersex, asexual, gender-fluid community, and more. At the end of the song, Blue says “the alphabet helps me be me.”